W1.11
9/23/2009 9:00:00 AM - 9/23/2009 9:50:00 AM

Facility Decisions

Secure your FM Career with Power of Personal Branding

Room Number: 111

Presenter(s): Stormy Friday, President, The Friday Group

FM professionals find themselves in uncertain times: budgets are shrinking, opportunities for advancement are tightening, and companies are asking for more contributions to the bottom line. FM professionals must to differentiate themselves in these unsettling circumstances. At the foundation of a personal brand is an understanding of what companies seek in a stellar FM professional so they can create a blueprint to stand out. This presentation provides insight into the attributes of an outstanding FM professional and outlines the steps necessary to create a personal brand.

Learning Objective:

1. Educate FM professionals on what senior executives expect to succeed and advance

2. Provide FM professionals with understanding of competitive landscape

3. Equip FM professionals with roadmap for differentiating themselves


Audience: Intermediate
CEU: 0.1